Face Primer

Every great look starts with the right foundation, and a makeup primer is the essential first step. Designed to create a smooth surface, it helps your products glide on easily while extending wear throughout the day. Our collection of face primers includes formulas to suit every skin type, so you can find the perfect match for your routine. With everything from eyeshadow and foundation makeup primer, to vitamin-enriched moisturising primer, we have all the essentials covered to give you that airbrush finish.

If you’re looking for all-day staying power, good primers help keep makeup in place while blurring imperfections. For those with dry skin, a primer for dry skin delivers a hydrating boost, ensuring your foundation sits comfortably without clinging to patches. Lightweight textures mean they absorb quickly and feel weightless, making them easy to wear daily.

Application is simple: just smooth a small amount over moisturised skin before applying your base. Whether you’re going for a minimal look or full glam, a skin primer gives you the perfect canvas to work with. From brightening formulas that add glow to mattifying options that help control shine, there’s something here for every finish.

You’ll also find targeted products that minimise pores or add radiance, helping you customise your makeup look. Affordable and effective, these primers prove that a little step can make a big difference. With makeup primers designed to prep, perfect, and prolong, you’ll wonder how you ever created a look without one. Be sure to also browse our facial moisturiser, sheet masks, and under eye patches as well!